“Economics is about people. There are lot of grand theories in economics and what moves markets and money. But when you distill what’s happening, it’s about emotions and decisions that are not in our best interest.”

Richard Thaler
Behavioral Science & Economist
Awarded Nobel Prize in Behavioral Economics

Behavioral Economics is the discipline that combines insights from the fields of psychology, judgment & decision making and economics to produce an understanding of the way humans make decisions that is more accurate and more robust than any one of those fields could produce on their own.
Unfortunately, one thing that Behavioral Economics teaches us is that humans can be quite bad at making decisions. Because it’s very costly, difficult and time consuming to train people to become better thinkers, Behavioral Economics gives us a way of thinking of what we can do about that. Behavioral Economics suggests we can change the environment in which people are making decisions and tilt the field of decision making. The framework can cover wide domains like financial decision making, health decision making, workplace productivity and life happiness decisions to improve outcomes in helping people make better decisions for their organization and for their lives.

Rituals, defined as a religious or solemn ceremony consisting of a series of actions performed according to a prescribed order are ways we prepare for making decisions. By studying rituals like shaking hands prior to a negotiation, when people work in teams or in the context of high pressure types of tasks, rituals play a big role. Rituals are often used before a job interview, a ceremony, a game and even personal matters that affect our lives.

CalenDarer in its basic form is a ritual of computer software for mobile devices for personal and client relationship management, namely providing virtual computer systems and virtual computer environments through cloud computing.